From left: Zhou Jun (Technical), Rita Chen (Sales), Peter Dorrell (General Manager), May Zhang (Sales), Lily Chen (Assistant), Fiona Tian (Office Admin), Peter Malata, President of the W&H Group, Jerry XiaBo (Sales), Xunge Yin (Sales) and Lin Yu (Sales). (Photo courtesy of W&H)

2013-12-9 | Business Asia Pacific

SHANGHAI, China: During DenTech China, one of the largest events dedicated to the dental industry in Asia, Peter Malata, President of the W&H Group, officially opened the company’s new office in Shanghai at the end of October. According to W&H, the new office provides the potential for further expansion into the growing Chinese dental market.

The new office was opened on 24 October to improve both technical and sales support for theW&H product range. More than 20 local partners and distributors from the region were invited to the new office building with the aim of strengthening partnerships.

Overall, the company’s Chinese subsidiary currently has more than 25 partners and distributors throughout the country. W&H hopes to increase this number in the future and to introduce many of the new products presented at DenTech China to the market.

In addition to this increased representation, local seminars and lectures supported by national universities and local dental associations will be offered.