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First whitening system receives eco-seal

For the first time, an in-office tooth-whitening system has received an eco-friendly seal. (Photo: Lucky

Business/Shutterstock)
2013-11-7 | News Americas


First whitening system receives eco-seal
by Dental Tribune International

SAN FRANCISCO & SANTA CRUZ, Calif., USA: The Eco-Dentistry Association, an international association of dental professionals aimed at the promotion of earth-friendly dentistry, has named Sinsational Smile, an in-office tooth-whitening system, the first eco-friendly whitening product in the world. This is the first time such a product has received the organization's Accepted Seal.

According to the association, the seal recognizes environmentally sound products and services that meet specific criteria, such as waste reduction in manufacturing and distribution processes.Sinsational Smile's 20-minute system features a patented silicone mouth tray that is recyclable and preloaded with gel so that there is no need for disposable syringes.

In contrast to tooth-whitening systems that cause high levels of discomfort and sensitivity owing to their ingredients, Sinsational Smile avoids chemical compounds such as bisphenol A, titanium dioxide, and other possible harmful substances. Its proprietary gel contains nontoxic carbamide peroxide and a natural desensitizer.

In addition, the company's headquarters uses solar power and contributes a portion of proceeds to conservation organizations, such as Surfrider Foundation, a nongovernmental organization dedicated to the protection of coasts and waters, and Oceana, one of the largest international ocean conservation and advocacy organizations.

The product is currently only available in U.S. dental offices.