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GC expands into orthodontic business


GC Orthodonctis warehouse in Breckerfeld, Germany. (Photo courtesy of GC Orthodontics)

2013-9-20 | Business Europe


GC expands into orthodontic business
by Dental Tribune International

AUGSBURG & BRECKERFELD, Germany: At the beginning of September, global dental manufacturer GC Corporation announced that it will be extending its product portfolio to orthodontics. With the foundation of GC Orthodontics Europe, the company will be selling its new range of products to customers in Europe and the Middle East.

According to GC Orthodontics, the new product portfolio primarily includes modern solutions for fixed orthodontics, such as the self-ligating bracket system of the Experience line. In addition to Experience Metall, Experience Ceramic and Experience Lingual, the line includes Experience Mini Metal brackets, a novelty in fixed orthodontics owing to its discreetness.

While most products are provided by TOMY, a Japanese manufacturer of orthodontic appliances, a part of the production and sales will be run from the new head office in Breckerfeld, a city in north-west Germany. 

The company stated that it will be distributing its products in Germany and France directly. Through its exclusive local suppliers, the products will also be made available in other European countries and the Middle East.