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ISTANBUL, Turkey: The Indian Dental Association’s partnership with Unilever Oral Care brand Pepsodent is helping children and their families in the southern cities of Chennai and Coimbatore to improve their oral health. To begin, the partners offered free dental screenings to determine the standard of oral health among the patients, collecting data that will be compared with data gathered at the end of the programme to determine the impact of the partnership’s oral health promotion activities.
The partnership’s activities have two distinct strands: one focused on dentists, the other on school children. In the first strand, the partners train dentists in behaviour change techniques and provide materials to help them raise awareness among their patients of the importance of twice daily brushing with a fluoride toothpaste in preventing oral disease. In the schools programme, students are given a personalised dental health plan with free samples of toothpaste and toothbrushes.
The ultimate aim of the partnership project is to develop an effective, comprehensive oral health education system for Indian children which could be scaled up across the country.
The FDI and Unilever are looking forward to reporting more on the successes of the Live.Learn.Laugh. Partnership with the Indian Dental Association at next year’s Annual World Dental Congress in New Delhi, India, and sharing the outcomes of our global evaluations. Coming from such a rich portfolio of local projects, we hope the learnings from the partnership will provide new insights to help maximise the impact of oral health promotion programmes in the future.
Don’t forget to visit the Live.Learn.Laugh. Partnership stand to find out more about our exciting projects and we hope to see you there again next year.
